SEO Guidance from ‘Friendly Experts’
Understanding Ineffective SEO and Its Impact To grow your business online, search engine optimisation (SEO) is a must. It’s the process of improving your website to rank higher in search results on platforms like Google. But what happens when your SEO efforts are ineffective? A poor strategy can do more harm than good, pushing your…
Understanding Search Intent & the User Modern search algorithms are highly complex, incorporating artificial intelligence[1], the machinations of which are known only to internal employees[1]. But you have control over search intent, which plays a crucial role in helping create content to laser target customers[2]: You can use search intent to assess where a prospective…
How to Write a Great Meta Description Why is the meta description important? A meta description can influence the decision of the searcher as to whether they want to click through on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through. Are…
